Aren’t you curious why some famous leading brands choose blue logos, such as Facebook, Samsung, Visa, Intel, and Twitter? How do people respond to the blue color, and how does it directly impact customers?
Blue is a color that is often associated with trust, reliability, and stability, and these are all essential qualities businesses want to convey to their customers and clients.
Thus, using blue in a company’s logo can be a powerful way to communicate these values and build trust with potential customers.
As you go through this page, you will understand more about how the blue palette contributes to the success of some famous brands. You will also find several free blue logo designs or templates you can customize as you stay here in Instant Logo Design.
Understanding Blue Color and the Emotions It Conveys
Blue is often a representation of what we see daily, and it is a natural color to describe the sky, oceans, universe, and water. So it’s natural that it may be one of the top favorite colors of people.
But what about the color blue makes it such an effective choice for building a trustworthy brand?
One reason is that blue is often associated with calmness and stability. In a world where consumers are bombarded with endless choices and distractions, the calming effect of blue can help a brand stand out as a reliable and stable option.
This is especially important for businesses that operate in high-stress or high-risk industries, such as finance or healthcare. By using blue in their logo design, these companies can signal to customers that they can be trusted to handle sensitive matters with care and professionalism.
In addition to its calming effect, blue is also associated with intelligence and authority. This is particularly true of darker shades of blue, which can convey a sense of sophistication and expertise. This is true for technology company and other household names.
Brands that want to position themselves as industry leaders or reliable information sources can benefit from using blue in their logo design. This can be especially useful for companies that offer services or products that require a high level of knowledge or expertise, such as consulting firms or educational institutions.
It is worth noting that the impact of blue as a branding tool is common. Different shades of blue can convey different meanings and emotions, and the effectiveness of blue as a branding tool will depend on the specific context in which it is used.
For example, a bright, vibrant shade of blue is not the best choice for a financial institution looking to convey a sense of stability and reliability. Similarly, a softer, more muted shade of blue is not the best choice for a company looking to position itself as a leader in its industry.
4 EASY STEPS TO CREATE A COOL BLUE LOGO WITH AN INSTANT LOGO
Instant Logo is a powerful and easy-to-use logo maker that lets you make professional-quality logos in minutes.
It is one of the best online tools for conceptualizing logos. With Instant Logo, you can access a wide variety of design elements that you can change to make a unique abstract logo for your business that people will remember.
On the home page, you can start by entering your brand name. After a while, you can see the list of suggested premade logo templates that are best suited for your business.
Once you find the template you like, you can either ‘buy’ it directly, view ‘preview,’ or ‘customize’ them.
Let’s try “Global Insured,” for instance. As a financial institution, Global Insured could best represent loyalty and trust, which the blue color is associated with.
The global insured can be fine-tuned with variations of customized layout, text, font color, background color, and symbol or icon.
Now that you’ve played with the design elements, you can save your design. Later, you can purchase your plan with our basic, pro, or brand version and start using them on your website, social media, business cards, and other marketing materials.
4 Popular Brands with Blue Logo Design
Branding is an important aspect of any business, and a logo is often the visual representation of a brand. Many famous brands have incorporated the blue color scheme into their logo designs.
From tech giants to household names, these brands have used the color blue to help establish their identity and distinguish themselves from their competitors.
It is the best-known blue company in the digital space, and Facebook maintained the use of dark blue and white throughout its entire branding. The blue color intends to showcase trustworthiness and friendliness, but Zuckerberg chose this color because of his eye condition, deuteranopia!
Visa continues to foster brand loyalty. The gold and blue combination represented the majestic golden hills and blue skies of California, where the bank originated. Even if Visa removed the gold, they continue to use blue to show stability, loyalty, and trustworthiness.
3. American Express
It is an international company intended to capture the respect and trust of customers across the globe. The blue in its logo aims to suggest credibility and its commitment to serve with utmost authenticity. The blue is also a reminder of the sea and the sky, the brand’s global impact.
The Oral-B logo design features a blue circle with the brand’s name written in white capital letters. The circle is outlined in white, and the letters are curved to match the circular shape of the logo.
Using blue in the logo conveys a sense of trustworthiness and reliability, which is essential for a company that produces dental care products. The blue circle also suggests a sense of completeness or wholeness, fitting for a brand dedicated to helping people maintain healthy teeth and gums.
Associating the color blue with reliability, trustworthiness, and professionalism can help establish a strong brand identity and differentiate a business from its competitors.
If mixed correctly with other complementary colors, different types of blue can effectively communicate their values and build trust with their target audience.
In fact, many popular brands have successfully incorporated different shades of blue into their logos, helping to solidify their identity and build customer trust.
Whether it’s through a calming shade of blue or a bold and vibrant hue, the color can convey a range of emotions and meanings that can effectively communicate the values and mission of a brand.
Overall, the cool effect of blue logos can be valuable for building a strong and trustworthy brand that are instantly recognizable. You can capture your potential customers using blue logo templates designed perfectly by Instant Logo!