Logo animation is a fun way to attract prospects and a great way to add personality to your brand. They range from simple text animations to full-blown videos with original music and voice overs.
But with so many options, knowing what you should make can take time and effort. And while we’re all for being creative, it’s essential to think carefully.
Here are 12 excellent logo animation applications you can try to get started:
The best way to decide what kind of logo animation you want is to think about what your brand represents and then create something that will help people remember it better than anything else.
Offeo (which might sound slightly like Oreo) has an easy-to-use interface and powerful functions. Because the overall style is hi-tech and cutting-edge, this is the best option if your company is young and energetic.
But, it requires a sign-in for first-time users, yet it must’ve been worth considering there are a variety of entertaining and intriguing templates available for members to use.
2. Adobe Spark
Adobe Spark is a logo animation maker whose goal is to enhance your videos by adding the best intro.
This online tool offers a large selection of fonts appropriate for various occasions. You can work with any picture from the Internet, Adobe Creative Cloud, or anywhere else.
This animation software has a plethora of professional themes. You can experiment with colors and fonts and apply them to your texts, photos, icons, etc.
3. Quince Media
Quince Media is a free logo animation maker, so there is no need to pay anything. Yet, you must upload your logo in vector or PNG format for the software to read the file.
From sandy to the moon to sunset effects and design, it has everything you might need for logo animation creation.
Animaker can help make your logo in just a few steps with its simple drag-and-drop interface. Besides that, you can also choose from 20 available animated logo templates that allow you to add effects or music to your project.
5. Instant Logo Design
Instant Logo Design is technically a logo maker with thousands of logo templates available! But for each logo template you choose (and even customize), there is available logo animation that allows you to check what the logo looks like in various backdrops.
Thus, you can easily look at the examples of logos and choose the right one for your business!
6. Make Web Video
Make Web Video is one of the market’s most influential online logo animation tools. Not only has cool designs, but it also works professionally, just like other expensive software.
Although it’s free to use with many beautiful paid templates are worth a look with features that allow you to customize color and speed. But then again, if you want a better quality and video options, it’s always best to pay for their paid service.
The best part? There is no need for technical knowledge, and the process takes less than a minute to complete.
7. Intro Maker
Another logo maker that can help you animate your logo and provide a smooth output.
Intro Maker can assist you in making your YouTube channel appear more professional by creatively enhancing its emblem. You can start with its free trial version and convert to paid premium once you’re satisfied with the result. There is also a catalog of introductions, making your opening more attractive and with less work to do!
It is an easy-to-use animated logo maker, so even beginners can create a logo animation. You can choose from various templates, including dark smoke, fire red, serenity, etc.
And since it’s cloud-based, you can access it from any device – mobile, desktop, or tablet.
9. Tube Arsenal
Tube Arsenal can assist you in quickly animate a logo, and it does not require special design abilities. This online 3D animated logo maker provides numerous animation options and offers limitless previews.
PixTeller’s animated logo maker allows you to create engaging and one-of-a-kind custom video animated logos with an interface similar to Adobe Flash.
The simple and intuitive frame-by-frame timeline lets you move the same thing from one frame to the next.
You can also download both MP4 and GIF files and loop the animation during download or change its speed to make it faster or slower, eliminating the need to change the timeline of the animated logo.
Renderforest is an online 3D logo animation maker that promises various animations from their given logo image or your brand’s file.
Among its animated design offerings are shattering, liquid splash, fire, and glass effects in logos.
12. Adobe After Effects
Adobe after effects is one of the most, or probably the most compatible, and customizable animation software. But, given its complex features, the learning curve in accessing this software is steep.
So, it’ll be better if you have someone with you to help navigate after effects, like tutorial videos, learning resources available or a business solution provider such as Convex interactive to help you out, and get the job right!
5 Useful Tips for creating Logo Animation
Logos are a powerful tool for any brand to convey its message and bring your brand recognition. How?
When people see your logo, they can immediately remember your brand, making it an effective marketing tool.
Logo designs can also help you stand out and create unique brand identities that separate you from other companies and products. Here are some techniques to communicate your brand values best using logo animations.
1. Make it Simple
The general rule of thumb is – “the simpler, the better!” So, it’s essential to keep your animation styles simple. The more complicated the movement is, the harder it is for people to understand what’s happening.
If you want to create an animation that will help promote your brand and impact viewers, stick with something easy to understand, like bouncing logos or subtle energies that use shapes and colors in place of characters and words.
2. Be Funny
Another great way to make your audience remember your brand is humor. Your logo animation can be humorous, but it doesn’t have to be excessive. Often, funny animations help your audience identify with your brand in a way they would not otherwise have done.
3. Sound Effects
You don’t always need music, but often a sound effect works very well and helps the audience identify your brand. It is especially effective if the sound effect is used consistently throughout your branding across all platforms and online channels.
A sound effect can also reinforce an already-established association between two things.
4. Don’t be stuck
Many start their animations with basic shapes and lines, but avoiding getting stuck is essential. If your artwork has no color or texture, it will look flat and dull.
So, add some more details to your artwork and put some color in there. It’ll make things look much more enjoyable to watch!
5. Be Unique
Now that we’ve taken a look at some of the best logo animation applications on the market, there’s one more thing I want to talk about: originality.
There have been many designers who copied each other when they started in the industry. They see an excellent animated logo, so they try to make their version. It is usually not a good idea because your audience will immediately know that you didn’t make your animation and might lose interest.
We need clients who trust us enough with their brand identity so that our team can create something truly original. So, be bold; refrain from copying somebody else’s work or being afraid of experimenting with new ideas.
Don’t think of it as branding––think of it as being clever and original.
The great thing about animation is that you can be anything you like––you’re not tied to reality, so you are free to have fun with it.
Animated logos are a powerful tool that allows you to create whatever you can imagine. You can be a superhero, a cartoon character, a ballerina, a dinosaur, or an astronaut on Mars or in the middle of the ocean.
The possibilities are endless!
Logo animations should be fun and exciting; if your audience doesn’t understand what you’re trying to say or doesn’t even know who you are in the first place, then what’s the point of using one?
A Few Final Notes…
Creating logo animations might be a little challenging at first, but the process can be a lot of fun. Considering the free and paid software we mentioned earlier will make it much more exciting and more accessible than you thought!
The best thing about having your logo animation is that it can be anything; there are no limits! Remember that whatever you choose has to be relevant to your brand, memorable enough for people to remember who made it and what they do––and hopefully even funny or charming in some way!
So get up, and start challenging yourself with a logo animation!